【关注】Facebook APP 审核政策大更新，带来哪些变化？

Facebook进一步加大对APP类广告审核力度，对于APP的广告推广审核除广告内容外亦会下载APP进行审核，且从9/14开始，如果有APP内有相关规范的违规内容（例如未经许可贩售药品，一元竞标，规范外的金融保险，贷款服务等），都会被判定违反广告政策。以下为通知原文内容：

  We are committed to building a safe environment for advertisers, publishers and people. That’s why we have our Community Standards and Advertising Policies that explain what is and isn’t allowed on Facebook.

  Our Advertising Policies state that “during the ad review process, we’ll check your ad’s images, text, targeting, and positioning, in addition to the content on your ad’s landing page. Your ad may not be approved if the landing page content isn’t fully functional, doesn’t match the product/service promoted in your ad or doesn’t fully comply with our Advertising Policies.” This includes review of apps that are used in advertising campaigns and ads.

    Starting September, 14 2021, we will expand our ads policy enforcement to enforcing against 6 new policies. These policies are regarding drugs, tobacco and related products, penny auctions, and financial products (credit cards, insurance services, and long-term loans).

    If our systems determine an app that is being advertised on our platform violates our Advertising Policies after review, we will reject the ad and disallow future ads that reference the app moving forward. If you believe the app shouldn’t be restricted from advertising, please let us know. If your ad is rejected due to this update, you can request a review from within Ads Manager.